Building a brand online and developing an internet site that is profitable, can be achieved with the right SEO and website design. The main purpose of any business website should be to help the business flourish, communicate desired messages, and ultimately aid in the profitability of the company.
David Vidgen is a Birmingham and London based SEO consultant, specialising in SEO friendly websites, PR and link building. David Vidgen Ltd, 31 Over Brunton Close, Birmingham, B31 3XB. Tel 07583 508836
An internet site must be visible and easy to navigate. There is no point building a website that cannot be located because it has been poorly designed, and/or the appropriate desired target keyphrases/words have not been applied to relevant pages. Any given search on Google is determined by relevance + pagerank. The relevance is determined by displaying pages that include the search terms, particulary terms that feature in the title and description tags, plus keyword density on the page. Pagerank is determined by the number of quality inbound sites to that particular site. Quality is determined by relevance and the number of outbound links from that particular linking page. For example, a wedding photography website that has a link from another wedding website will carry greater relevance, than if the linking site was about say ‘home furniture’. If the wedding photographer website was also the only outbound link on that page – even better. The more outbound links, the less weight is given to each.
If the linking site has itself secured good authority, then that will benefit the wedding photography website… A simple explanation for this is to search ‘pagerank’ in Google and view the wikipedia site.
The key then is to ensure that your ‘on page’ seo is given serious thought when constructing your website, and try to establish links from quality and relevant websites.
On page SEO starts with you identifying and assigning quality keyphrases; ensuring that Important SEO HTML title and description tags are assigned, and search engine indexing limits are maintained. If you can also ensure that the URL for each page reflects the assigned keywords for that given page, that is ideal – but keep them short.
As a London SEO company, we have access to tools and white hat SEO techniques that will help improve your Google ranking. No SEO company can guarantee your site being number#1 in Google, because it depends on how competitive the keywords you assign to your site. For example, if the current number#1 website for ‘Luxury Holidays’ has over 100,000 inbound links, it will take considerable time for your site to match this, and that assumes that the website that is currently number#1 stops building links from even more quality domains. It really depends on how competitive your chosen keyphrases are and whether your competitors stop strengthening their link position. The broader the keyphrases, then in general the more competitive they are. Narrow keywords, also known as ‘long tail’ can often be easier to achieve, and although they may bring less visitors, they are often the most profitable. E.g. Broad kyword: ‘Audi A3′ – Narrow keyword: ‘Buy Audi A3 London’